Can Paula Scher make lightning strike again?
Most people don’t know it, but Shake Shack’s branding was created for free. Pentagram partner Paula Scher was happy to provide pro bono work to what was then a little burger joint in her local park. Less than a decade later, Shake Shack IPO’d for $100 million. In a world of cheesy fast food marketing, its lean, modern look no doubt had something to do with Shake Shack’s success packaging its premium burger.Read Full...
1 week ago, Co.Design, Branding