A New Breed of Backpack Design

A New Breed of Backpack Design

The process of designing a product as commonplace as a bag can be quite a challenging one. How do you create something that someone already hasn’t done before? The backpack market is vast and oftentimes it all boils down to being able to integrate a new feature into the bag that makes it more useful, or more desirable, or both.In a sea of backpacks, the Fiets and Fiets backpack manages to stand out for a number of reasons. It’s waterproof, weatherproof, stainproof, and lightweight. It...

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6 months ago, Yanko Design

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