How are you going to watch this year’s World Cup? Maybe a crowd of you will head down to the pub, to stand around chatting with your mates while keeping one eye fixed on the TV in the corner. Or perhaps you’ll be watching it at home with your family, inducting the younger members into the joys of being part of an international sporting event.
This is the traditional way that we’ve all watched football, and is still the go-to image that most of us have of how it is consumed: via a TV. Yet this year,...
2 months ago, Creative Review