Founded in 1860, Battersea Dogs and Cats Home became one of the best-known animal charities in the world. It now cares for 7,000 animals a year.
But as with so many organisations, its visual identity and brand had not kept pace with changes to what it does and how it does it. The name itself had become somewhat cumbersome – originally the institution had been called the ‘Temporary Home for Lost and Starving Dogs’, known colloquially as Battersea Dogs Home, but was adapted to reflect the fact that...
3 months ago, Creative Review