Rarekind Branding

Rarekind Branding

Rarekind goes against the make-up rule book to re define make-up as an art. Allowing it to be considered as a more expressive and playful, artistic matter and encouraging people to be more bold with their application and approach to creating new daring looks. Caterina Bianchini Studio launched Rarekind as a new beauty company hitting Korea. They worked across their entire visual identity including their strategic positioning. As a final part of the project they created a set of bespoke brand guidelines....

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3 months ago, Mindsparkle Mag, Branding

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