Sitting on a desk in The Partners office in London is a thick slice from the trunk of an oak tree. An irregular ring has been sawn into the trunk, sanded smooth and stained a deep shade of red.
This sliver of wood is cut from one of the many trees used to build Shakespeare’s Globe in the 1990s. It was also used to create the theatre’s new logo. The logo is part of an identity system that aims to challenge perceptions of the Globe as a heritage site aimed at tourists and instead show it as an...
3 months ago, Creative Review, Branding