Retsina Branding & packaging

Retsina Branding & packaging

“Retsina” is a popular, yet cheap wine with enthusiastic supporters and sworn enemies. It’s tradition is connected with local taverns and convenience stores that used to be the original selling points. As it’s a wine more celebrated than any other in Greece, it became a trademark dating back to the interwar period until the 1960’s, gaining it’s popularity over time. In an effort to attribute the popular nature of Retsina, we isolated and highlighted elements from an almost theatrical scene that brings...

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3 weeks ago, Mindsparkle Mag, Packaging, Branding

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