SomeOne’s branding for King’s Cross, inspired in part by the area’s ghost signs
Property hasn’t traditionally been a sector known for its creative approach to branding. But as cities from Manchester to London undergo rapid generation, it seems developers are investing in identities that extend beyond a logo and a glossy sales brochure – systems that are playful, distinctive and aim to engage local residents as much as potential buyers and investors.
London agency SomeOne was...
3 months ago, Creative Review, Branding